More heart than snout.

For their niceness Berlin are not exactly known - more for their male charm. With the capital campaign now wants her gruff image. Red Buttons are thousands of policemen, taxi drivers and street sweeper, as they are in performance practice.

 

Berlin - It was the year 1999, the federal government had just moved when the liaison officer from the Ministry of Defense's first experience with the Berliners made. "Good morning," greeted the man-friendly, as it one morning on the bus rose. "I Wollnse muck?", The bus driver growled back.

DPA
Please smile: Berlin decreed kindness

The story is guaranteed, and it belongs to the countless anecdotes that Zugereiste on the charm of the main male urbanites can tell. Gruff, but with heart, is the popular prejudice about Berlin, and "no respect for nobody." It had also recently experienced Michael Glos, the economy minister as access to a venue called, where a state guest waiting for him, and by a policeman with the words stopped, "Det trial is me!"

The government body is the policeman then rolled over his foot, thick headlines were the result, and the makers of millionenteuren image campaign "Be Berlin", the capital since 2008 as a creative and cosmopolitan city is trying to present, is likely once again the hair gerauft have. The simple realization: the guest is there in case of doubt, no matter much that the city is "poor but sexy" is when he cops, taxi drivers or conductors angeschnauzt will.

Red I on the chest

It now wants the capital to draw: Just in time for the start of the ITB tourism fair, the campaign "Be Berlin" a friendly push. Under the slogan "the heart and mouth" from Wednesday to several thousand Berliners with multicolored buttons on his clothes on as they consider voluntary advice contact for guests of identity.

For the action have been 1000 police officers, nearly 2000 employees of S-and U-Bahn, 150 Straßenfeger Hostesses and 500 agreed, but also taxi drivers, waiters and other service providers. They should give information, if necessary, the city plans to distribute, but its warm and courteous.

The objective is "the city a little friendlier," said Rene Gurka of the Economic Development Corporation Berlin Partner during the presentation of the campaign. Despite all the prejudices, the Berliner namely truth "service oriented, hospitable and open to the world."

And they are also self: "Wat kiekstn so Fatzke?" It says on postcards which were printed in the campaign, or "clear Allet, dit kannste evenly bend again", accompanied by the slogan: "Coming soon: The friendly Berlin ".

The campaign is not the very first of its kind for the soccer World Cup 2006, Berlin taxi driver an extra training in English and courtesy training. The offer of a private language school and the taxi drivers' guild was part of a national service and friendliness campaign, which the Economic and the Ministry of Interior three million euros would cost. The success, however, is unknown.